How We Built Our Game-Changing
Portable Shade Shelter

After spending over 20 years combined in the consumer products industry, Alex Laetsch and Niko Cangemi knew one thing for sure: innovation thrives when you solve real problems. With backgrounds in everything from holiday decorations to summer pool floats, the duo had a knack for creating products that make life a little more enjoyable. But it wasn’t until they encountered a common frustration that they decided to channel their expertise into a new venture—the SOLI Air Canopy, a revolutionary portable shade shelter. This is shade like you’ve never seen before!

The Spark: A Universal Problem

For Alex and Niko, outdoor activities are a way of life—whether it’s a day at the beach, a picnic in the park, or cheering on a favorite sports team from the sidelines. But as anyone who spends time outdoors knows, too much sun exposure can quickly turn a pleasant day into a draining experience. The challenge is even greater when little ones are involved or when someone has sun sensitivities—like founder Niko’s wife, who struggles with vitiligo, a skin condition worsened by sun exposure.

That’s when the idea struck: there had to be a better way to stay comfortable and protected from the elements without the hassle of cumbersome canopies or the disappointment of poorly designed beach tents.

Identifying the Market Gap

As they began researching, Alex and Niko discovered widespread frustration with existing shade solutions. From flimsy beach tents that barely stood up to a light breeze to heavy metal canopies that were a nightmare to transport, the available options left much to be desired. Most products on the market promised ease of use and portability but failed to deliver. The duo realized there was a significant gap in the market for a truly portable, easy-to-set-up shade solution that didn’t compromise on quality or durability.

The Vision: Effortless Shade, Anywhere

Frustrated by the lack of truly portable and easy-to-use shade products, Alex and Niko decided to take matters into their own hands. Leveraging their collective design and manufacturing expertise, they set out to create something that would make outdoor adventures more enjoyable for everyone. The goal was simple but ambitious: to develop a product that could be set up by one person, offer reliable protection from the elements, and be easily transported from place to place.

The Creation of SOLI

After countless prototypes and rigorous testing, the SOLI Air Canopy was born. This isn’t just another beach tent or canopy; it’s a reimagined shade shelter designed for everyone, from the expert outdoor enthusiast to the everyday family. The SOLI Air Canopy’s intuitive design allows for quick and easy setup by a single person, eliminating the usual frustrations. It’s lightweight and compact, making it the perfect companion for any outdoor activity, whether you’re at the beach, park, or sports field.

How SOLI Stands Out

The SOLI Air Canopy is not just a solution; it’s a revolution in outdoor comfort. Its unique inflatable design uses a rechargeable air pump for easy setup and takedown, a durable frame that withstands wind and weather, and a compact backpack carrying case that makes transportation a breeze. The fabric is UPF50+, the highest standard in UV protection, providing cool, comfortable shade without the worry of harmful sun exposure.

The Benefits of SOLI

Easy 2-Minute Setup and Takedown

One of the biggest frustrations with traditional canopies and beach tents is the cumbersome setup process. The SOLI Air Canopy’s design addresses this pain point directly. The shelter can be set up in minutes by a single person, thanks to its innovative inflatable system. No more struggling with poles, ropes, pinching, or awkward angles—the SOLI Air Canopy’s design simplifies the entire process.

Durability and Protection

While many portable shade solutions are flimsy and prone to damage, the SOLI Air Canopy is built to last. The frame is made from high-quality materials that can withstand wind and weather. The UPF50+ material provides excellent protection from the sun, so you can enjoy your time outdoors without worrying about harmful UV rays.

Portability and Convenience

The SOLI Air Canopy was designed with portability in mind. Weighing just under 20 pounds, the shelter comes with a compact carrying case that makes it easy to transport, whether you’re heading to the beach, park, or a sporting event. Unlike traditional metal canopies, which can be heavy and awkward to carry, the SOLI Air Canopy’s lightweight design ensures you can bring shade with you wherever you go without breaking a sweat.

Versatility

The SOLI Air Canopy isn’t just for the beach. Its versatile design makes it ideal for a wide range of outdoor activities, from picnics in the park to tailgating parties to camping trips. Wherever you need shade and shelter, the SOLI Air Canopy is there to provide it. So you can take the fun anywhere. Literally!

Why the SOLI Air Canopy is Better Than Traditional Shade Solutions

SOLI Air Canopy vs. Metal Canopies

Traditional metal canopies are known for their durability but are often heavy, difficult to transport, and time-consuming to set up. The SOLI Air Canopy offers the same level of durability but with added portability and ease of use. Its lightweight design and quick-release system make it a far more convenient option for families on the go.

SOLI Air Canopy vs. Beach Tents

Beach tents often promise easy setup and portability, but in reality, they can be difficult to assemble and don’t always provide adequate protection from the sun. The SOLI Air Canopy’s design eliminates these issues, offering a more reliable and user-friendly solution. Its UPF50+ material and durable construction ensure you stay protected from the elements, while its compact design makes it easy to transport and store.

Customer Testimonials: What People Are Saying About the SOLI Air Canopy

Here’s what some of our customers have shared about their experience with SOLI so far:

meet the founders

Alex Laetsch

A graduate of the University of Southern California with a degree in International Business, Alex has always been driven by a passion for entrepreneurship. Throughout his career, he’s managed national retail accounts and even had a brief stint as a pool float inflatable model. Alex’s innovative spirit has led him to develop everything from mobile apps to inflatable breakfast food floats, always with a focus on solving complex consumer problems. When he’s not working, Alex enjoys traveling, hiking, and spending time with his wife Gabi and their dog Georgia—often with a craft IPA in hand.

Niko Cangemi

Niko is on his third successful venture with SOLI, having studied Entrepreneurship at the University of Southern California. Since 2008, he’s been developing products and building relationships across Asia, with over 120 business trips to China under his belt. Niko’s passion lies in creating thoughtful consumer products that forge emotional connections with users. When he’s not developing the next big thing, Niko can be found enjoying the great outdoors with his wife, daughter, and jack russell terrier—whether it’s an epic beach day, a hike in the wilderness, or perfect snow conditions on the mountain.

The Future of Outdoor Adventure with SOLI